Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Embrace A Stream!



Major Milestones

The Embrace A Stream Team will:

  • Encourage nonprofits to sign up for Embrace A Stream
  • Network with and recruit local community nonprofit leaders to expand and amplify Embrace A Stream’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Embrace A Stream and customize your profile
  • Assemble your Embrace A Stream team and involve them in planning how your Embrace A Stream campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Embrace A Stream, how to promote your Embrace A Stream campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

The Embrace A Stream Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Embrace A Stream
  • Continue offering trainings to nonprofits participating in Embrace A Stream, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofit’s participating in Embrace A Stream to use, and for use on #embraceastream social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Embrace A Stream? How will you use the funds raised during Embrace A Stream? Why should donors give to you on Embrace A Stream? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Embrace A Stream and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Embrace A Stream on November 5th - 11th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!


The Embrace A Stream Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Embrace A Stream’s message to nonprofits, donors, and other general supporters
  • Continue promoting Embrace A Stream to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Embrace A Stream “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

The Embrace A Stream Team will:

  • Heavily promote Embrace A Stream to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Embrace A Stream

You should:

  • Post on social media regularly about Embrace A Stream, using the hashtag #embraceastream
  • Email your supporters with additional details about Embrace A Stream. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.


The Embrace A Stream Team will:

  • Heavily promote Embrace A Stream to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Embrace A Stream, using the hashtag #embraceastream
  • Email your supporters with updates and how they can help your Embrace A Stream campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

The Embrace A Stream Team will:

  • Share statistics from Embrace A Stream, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Embrace A Stream participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Embrace A Stream by posting volunteer opportunities, fundraising, and hosting events!