Communications Timeline

Major Milestones

Encourage nonprofits to sign up for Embrace A Stream
Network with and recruit local community nonprofit leaders to expand and amplify Embrace A Stream’s message to nonprofits, donors, and other general supporters

Sign up for Embrace A Stream and customize your profile
Assemble your Embrace A Stream team and involve them in planning how your Embrace A Stream campaign will complement your annual fundraising strategy
Attend a webinar to learn about Embrace A Stream, how to promote your Embrace A Stream campaign, and how to recruit and utilize peer-to-peer fundraisers
Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Embrace A Stream
Continue offering trainings to nonprofits participating in Embrace A Stream, and those interested in the opportunity, on giving day best practices.
Develop content for nonprofit’s participating in Embrace A Stream to use, and for use on #embraceastream social media pages, Facebook and Twitter.

Craft your campaign story. How are you celebrating Embrace A Stream? How will you use the funds raised during Embrace A Stream? Why should donors give to you on Embrace A Stream? Watch our Storytelling Training Video to learn more!
Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
Let your volunteers know you’re participating in Embrace A Stream and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Embrace A Stream on November 5th - 11th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Provide more resources to local community nonprofit leaders to expand and amplify Embrace A Stream’s message to nonprofits, donors, and other general supporters
Continue promoting Embrace A Stream to nonprofits across the region

Send out a save the date email and social media post to all of your supporters! Download the Embrace A Stream “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Heavily promote Embrace A Stream to all media outlets across the region
Finalize partnerships with local businesses to benefit every nonprofit participating in Embrace A Stream

Post on social media regularly about Embrace A Stream, using the hashtag #embraceastream
Email your supporters with additional details about Embrace A Stream. How do they give? Why should they give? When should they give?
Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Post on social media regularly about Embrace A Stream, using the hashtag #embraceastream
Email your supporters with updates and how they can help your Embrace A Stream campaign
Thank your supporters in real-time on social media, in emails, or give them a call!
Celebrate!

Share statistics from Embrace A Stream, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

Share the results from your Embrace A Stream participation and what those results mean.
Thank your donors and let them know exactly what their donations mean for your program.
Send handwritten notes to your fundraising champions and your Board for their assistance.
Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
Engage with your donors on GiveGab after Embrace A Stream by posting volunteer opportunities, fundraising, and hosting events!